Shannon Murray is the first disabled model in a national campaign

Back in February Debenhams revealed their latest campaign for Ben de Lisi’s Principles range featuring wheelchair user Shannon Murray. Initially the imagery was only displayed in only four of their stores, but after such a positive response they are rolling out the promotion nationwide. WOHOO!

Shannon said; “I’m really excited. There are over 10 million disabled people living in the UK. We all wear clothes, we shop in stores and have money to spend. But we don’t get the same inclusion in fashion that we should.”

Shannon Murray - Debenhams disabled=


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September 5, 2010. Tags: , , , , , , , . Inspiration.


  1. crazychick84 replied:

    This is so inspiring, thank you xxx

    • lizransome replied:

      My pleasure. It’s a great step forward! Can’t wait to see more campaigns like this.

  2. custom chrome rims replied:

    im feeling it

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